A/B testing is an excellent way to uncover valuable performance insights – but are you monitoring these crucial KPIs? Find out what to observe here.
Dealing with spam form submissions is time consuming and irritating—for everyone. We investigated different CAPTCHA strategies to understand how each influences conversion rates and determined the best approach.
Conversion optimization isn’t as simple as investing in a tool and running a bunch of tests. Here’s what it really takes to create a conversion optimization process that really works.
With rich data compiled from advanced testing methods, we helped our client improve their conversion rate and increase online revenue by 73%. Here are 5 key discoveries that led to big wins for our client.
In the world of digital marketing, arguably no metric is more important than conversion rates. What is the most accurate benchmark for conversion rates across e-commerce and lead gen sites? We've researched the data to find the right benchmark for the clients we service.
We’ve pulled proven data from leading industry reports, credible conversion sources, and CRO thought leaders to compile a comprehensive list of conversion optimization stats in 2015. See how your conversion strategies add up!
Here's one example of Adept’s truly strategic approach when tackling conversion rate optimization (CRO) for an online jewelry retailer who had recently launched a brand-new website.