Katie Cunningham

How to Turn SEMrush & Google Analytics Data into Tables

Adept’s Excel Nerd takes on the challenge of creating useful pivot tables from Google Analytics and SEMrush data. Learn how to do the same with this step-by-step guide.

David Boroi

Is Google Optimize the Best New Solution to Website Testing?

At Adept, we believe design choices should be based on actual performance and user behavior, not gut instinct. We recently tested out Google Optimize, and here’s what we thought.

Ben Gladwell

How Linting Produces Better Code

Writing code free of blunders is nearly impossible. How can a team manage a cumbersome programming language like JavaScript? Find out how we use static analysis to meet our goals at Adept.

Reid Bandremer

UX vs. SEO (is Not the Battle You Should be Fighting)

Traditionally, it’s been UX vs. SEO. But should you be aligning the two disciplines in your strategy? We cover reasons why good SEO is good UX here.

December 14, 2016
Paul Woodhouse

OK, Google Home is Quite Awful

Google Home was supposed to be the smart speaker & personal assistant to end all others. But did it fall flat? Find out why with our review.

December 2, 2016
Jake Kaufman

5 Signs That Signal Your Content Will Become a Black Hole of Wasted Time

The key to successful content isn't creating more content, it's creating better content. Here are 5 reasons why your content might be failing—and advice on how to turn that around.

November 30, 2016
Danielle Walton

How to Hit Audacious Business Goals in 2017

Ready to tackle your business goals for 2017? Here are seven questions we ask ourselves during our annual goal-setting process.

Megan Medeiros

Bidding on Brand Terms: 4 Reasons it's a Must for Your PPC Strategy

If you’re not bidding on brand terms, you could be making a huge mistake. Find out why brand keywords are a must to compete in the paid search market.

November 17, 2016
Jake Kaufman

How We Drove $23M in Proposals for a Niche Facility Engineering Firm

Moving to a persona-centric integrated marketing model, we’ve driven 67% more proposals – and a 157% increase in proposal value – to our clients in an extremely niche B2B space. Here’s how we did it.

November 8, 2016
Katie Cunningham

10 Excel Functions You Need to Know for Data Analysis

Adept’s resident Excel Nerd is back with her second post covering Excel implementation. Here are 10 must-know functions for data analysis, plus some additional tips & tricks.

November 7, 2016