Paul Woodhouse

OK, Google Home is Quite Awful

Google Home was supposed to be the smart speaker & personal assistant to end all others. But did it fall flat? Find out why with our review.

December 2, 2016
Jake Kaufman

5 Signs That Signal Your Content Will Become a Black Hole of Wasted Time

The key to successful content isn't creating more content, it's creating better content. Here are 5 reasons why your content might be failing—and advice on how to turn that around.

November 30, 2016
Danielle Walton

How to Hit Audacious Business Goals in 2017

Ready to tackle your business goals for 2017? Here are seven questions we ask ourselves during our annual goal-setting process.

Megan Medeiros

Bidding on Brand Terms: 4 Reasons it's a Must for Your PPC Strategy

If you’re not bidding on brand terms, you could be making a huge mistake. Find out why brand keywords are a must to compete in the paid search market.

November 17, 2016
Jake Kaufman

How We Drove $23M in Proposals for a Niche Facility Engineering Firm

Moving to a persona-centric integrated marketing model, we’ve driven 67% more proposals – and a 157% increase in proposal value – to our clients in an extremely niche B2B space. Here’s how we did it.

November 8, 2016
Katie Cunningham

10 Excel Functions You Need to Know for Data Analysis

Adept’s resident Excel Nerd is back with her second post covering Excel implementation. Here are 10 must-know functions for data analysis, plus some additional tips & tricks.

November 7, 2016
Josh Grashin

4 Ways eComm Marketers Can Optimize Holiday PPC Results

‘Tis the season…for online shopping! Here are 4 factors that will help you get the most out of your holiday PPC strategies.

November 3, 2016
Mollie Wiener

Your Keynote Sucks: 7 Steps to Better Sales Decks

Follow these 7 tips to make an ideal impression and land the sale with a well thought out, carefully created keynote deck.

David Boroi

Are You Monitoring These 4 KPIs in Your A/B Testing Program?

A/B testing is an excellent way to uncover valuable performance insights – but are you monitoring these crucial KPIs? Find out what to observe here.

November 1, 2016
Jake Kaufman

How to Win the New and Next Generation of B2B Buyers

Is traditional B2B marketing dead? What does it take to drive leads and opportunities today? And, yes, we’re going to talk about millennials.