Adept is dedicated to keeping our internal dev team up to date with the latest tools and technologies—the goal being to expand our knowledge, and support our projects and clients by staying as far ahead of the curve as possible.
We got some big news this week. And we’re reacting in the best way we know how—well played GIFs.
While competitive, PPC can be a profitable channel. Here’s what influences click costs, and how to plan a profitable strategy accordingly.
In the past several months, Zenefits has been disrupted by legal action, layoffs, and unsettling changes. With the most recent announcement of a second round of massive layoffs, people are questioning their future even more. As a previous customer of Zenefits, our cofounder Danielle Walton takes a deeper look into what we’ve learned from their self-disruption.
Today, data is more important than ever—especially in the marketing world. Many applications will allow you to collect data, but when it comes to interpreting, there may be some roadblocks. We explored Google’s new Data Studio to see what it has to offer in terms of understanding consumer behavior.
Working together to meet company goals can be difficult—especially when internal teams aren’t on the same page. In the new age of marketing, it takes more than just teams doing what they’re supposed to do—it takes alignment across the board—which may require documentation in the form of a Service Level Agreement.
In business communication, the presentation is huge. Decisions are made, proposals are won, and shifts in processes are created on the strength of thoughtful presentations. Here’s my look at two of today’s biggest presentation tools: Microsoft PowerPoint vs Apple Keynote.
PPC success hinges on more than a linear click to conversion ratio. In today’s world, it’s learning how to align PPC clicks in a holistic attribution model.
Conversion optimization isn’t as simple as investing in a tool and running a bunch of tests. Here’s what it really takes to create a conversion optimization process that really works.