Jake Kaufman

3 Examples of Really Bad Content Marketing (and How to Avoid Repeating These Mistakes)

In today's world where content is king, how do you make yours stand out so the rest is noise? Here are three instances where content marketing didn't hit the mark, and how to avoid making the same mistakes. 

Jake Kaufman

5 Signs That Signal Your Content Will Become a Black Hole of Wasted Time

The key to successful content isn't creating more content, it's creating better content. Here are 5 reasons why your content might be failing—and advice on how to turn that around.

November 30, 2016
Jake Kaufman

How to Win the New and Next Generation of B2B Buyers

Is traditional B2B marketing dead? What does it take to drive leads and opportunities today? And, yes, we’re going to talk about millennials.

Justin Spring

Millennial B2B Buyers are on the Rise—6 Ways to Adapt Your Strategy

Millennials are causing new challenges for B2B companies with traditional marketing and sales structures. Here’s how you can adapt.

Jake Kaufman

24 Takeaways from Content Marketing World 2016 You Should Care About

The 2016 Content Marketing World Conference attracted over 4,000 marketers and more than 550 companies to Cleveland last week. The purpose: campaign for content marketing. The theme: Star Wars. The outcome: endless inspiration. Our Content Director Jake Kaufman discusses 24 takeaways he got from CMWorld 2016.

Jake Kaufman

Why Many Inbound Marketing Efforts Fail—And What it Really Takes to Be Successful

Two thirds of B2B marketers say content is fuel across all channels. Yet, are most businesses creating content that attracts new business and delivers positive ROI? Odds are no. Here’s why—and what to do about it.

Jake Kaufman

The Future of B2B Marketing: How to Strategically Attract & Engage Leads in a Self-Service Customer Journey

What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world? Two things: understanding today’s buyer, and surfacing the right content at the right time with the right call to action. Here’s how to do just that. 

Jake Kaufman

Why it's Better to Be a Tour Guide Than a Salesman

Is your content connecting with your consumers? Are you struggling to gain digital market share despite blogging consistently and writing ebooks? The key to your marketing and your content may lay within your positioning—are you trying to sell, or are you adding value? Here's why it's better to be a tour guide than a salesman.

April 22, 2016
Jake Kaufman

4 Questions to Ask Before Writing that Next Blog Post

Blogging is about quality, not quantity. And you, the business leader, are more qualified than anyone else to create the meaningful content that will drive leads for your business. Here are 4 questions to help you get started.

Justin Spring

Discovering Exponential Results Through Integrated Marketing

If you’re a farmer, a silo is a good thing. But in marketing, it’s a four-letter word (the bad kind).