Inbound marketing campaigns are highly complex, and require many moving parts that rely on each other to accomplish the overarching goal. It’s easy for those moving parts to get lost in translation—here’s how to avoid that.
In today's world where content is king, how do you make yours stand out so the rest is noise? Here are three instances where content marketing didn't hit the mark, and how to avoid making the same mistakes.
The key to successful content isn't creating more content, it's creating better content. Here are 5 reasons why your content might be failing—and advice on how to turn that around.
Is traditional B2B marketing dead? What does it take to drive leads and opportunities today? And, yes, we’re going to talk about millennials.
The 2016 Content Marketing World Conference attracted over 4,000 marketers and more than 550 companies to Cleveland last week. The purpose: campaign for content marketing. The theme: Star Wars. The outcome: endless inspiration. Our Content Director Jake Kaufman discusses 24 takeaways he got from CMWorld 2016.
Two thirds of B2B marketers say content is fuel across all channels. Yet, are most businesses creating content that attracts new business and delivers positive ROI? Odds are no. Here’s why—and what to do about it.
What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world? Two things: understanding today’s buyer, and surfacing the right content at the right time with the right call to action. Here’s how to do just that.
Is your content connecting with your consumers? Are you struggling to gain digital market share despite blogging consistently and writing ebooks? The key to your marketing and your content may lay within your positioning—are you trying to sell, or are you adding value? Here's why it's better to be a tour guide than a salesman.