You should be tracking a broad range of keywords, not just top-level keywords like “SEO,” which we’d never try to rank for anyway. We want to rank for terms that imply someone is looking for an SEO agency.
Here again, if Panera Guy knew what to look for, he’d find that Adept was doing pretty darn well:
The Rewards of SEO Done Right
SEO has been laser-focused on rankings for far too long.
Google’s personalized search results are only going to get more refined over time, which means social and referral channels are going to get more important to SEO as we move into 2017 and beyond.
Don’t be like Panera Guy, and don’t be fooled when guys like him make big promises about rankings.
Rankings are irrelevant.
Results—and only results—are the true measure of a successful SEO program.
Justin’s enthusiasm for new and big goals fuels his passion for building businesses – both his own and our clients. By remaining grounded in sound business financial and marketing performance metrics but continuously learning and trying new technologies and methodologies, he leads Adept as it evolves relevant services and grows client relationships.