Megan Medeiros

Bidding on Brand Terms: 4 Reasons it's a Must for Your PPC Strategy

If you’re not bidding on brand terms, you could be making a huge mistake. Find out why brand keywords are a must to compete in the paid search market.

November 17, 2016
Jake Kaufman

How We Drove $23M in Proposals for a Niche Facility Engineering Firm

Moving to a persona-centric integrated marketing model, we’ve driven 67% more proposals – and a 157% increase in proposal value – to our clients in an extremely niche B2B space. Here’s how we did it.

November 8, 2016
Katie Cunningham

10 Excel Functions You Need to Know for Data Analysis

Adept’s resident Excel Nerd is back with her second post covering Excel implementation. Here are 10 must-know functions for data analysis, plus some additional tips & tricks.

November 7, 2016
Josh Grashin

4 Ways eComm Marketers Can Optimize Holiday PPC Results

‘Tis the season…for online shopping! Here are 4 factors that will help you get the most out of your holiday PPC strategies.

November 3, 2016
Mollie Wiener

Your Keynote Sucks: 7 Steps to Better Sales Decks

Follow these 7 tips to make an ideal impression and land the sale with a well thought out, carefully created keynote deck.

David Boroi

Are You Monitoring These 4 KPIs in Your A/B Testing Program?

A/B testing is an excellent way to uncover valuable performance insights – but are you monitoring these crucial KPIs? Find out what to observe here.

November 1, 2016
Jake Kaufman

How to Win the New and Next Generation of B2B Buyers

Is traditional B2B marketing dead? What does it take to drive leads and opportunities today? And, yes, we’re going to talk about millennials.

Jake Kaufman

11 Conversion-Focused Emails Every Retailer Should Send This Holiday

Last year, for the first time ever, more people shopped online on Black Friday than in stores. Take advantage with a smart segmentation and content strategy.

Anna Crabill

What You Need to Know About iOS 10 Email Changes

Apple’s latest update, iOS 10, introduced big changes to its Mail app that could impact your email marketing strategy. Here’s what to know—and what to do.

Jake Kaufman

5 Segmentation Strategies Retailers Should Test This Holiday

Preparing for the holiday season as an eComm or retail marketer is grueling. Follow these tips to hone in your holiday segmentation strategies.