David Boroi

Is Google Optimize the Best New Solution to Website Testing?

At Adept, we believe design choices should be based on actual performance and user behavior, not gut instinct. We recently tested out Google Optimize, and here’s what we thought.

Reid Bandremer

UX vs. SEO (is Not the Battle You Should be Fighting)

Traditionally, it’s been UX vs. SEO. But should you be aligning the two disciplines in your strategy? We cover reasons why good SEO is good UX here.

December 14, 2016