Reid Bandremer

How to Use Google Analytics Alerts as an SEO Monitoring Tool

Find out how setting up Google Analytics alerts can help your team keep track of immediate action items, as well as save time analyzing metrics.

February 16, 2017
Reid Bandremer

UX vs. SEO (is Not the Battle You Should be Fighting)

Traditionally, it’s been UX vs. SEO. But should you be aligning the two disciplines in your strategy? We cover reasons why good SEO is good UX here.

December 14, 2016
Paul Woodhouse

OK, Google Home is Quite Awful

Google Home was supposed to be the smart speaker & personal assistant to end all others. But did it fall flat? Find out why with our review.

December 2, 2016
Justin Spring

The Panera Guy Lesson: Why Rankings are Irrelevant to SEO in 2016

Are rankings really worth chasing in today’s personalized search experience? Here’s my take on some pretty shoddy, albeit too common, SEO advice.

August 24, 2016
Paul Woodhouse

Brexit, Google Trends, and the Media Misuse of Search Data

Were Britons really googling, "What is the EU" after they voted on the referendum? Here's how a misuse of search data and a misunderstanding of search intent formed a perfect media storm. 

June 30, 2016
Paul Woodhouse

Google Removes Right Hand Column Paid Ads. Here's What You Need To Know.

Google is changing up the paid search layout on SERPs pages. Here's exactly what's changing and how it will affect paid search campaigns and organic SEO performance.

February 29, 2016
Paul Woodhouse

Welcome to the New Search: Let Google Google That For You

With the introduction of RankBrain, Google rolled out an algorithm that teaches itself how to search. By combining both search and A.I. research departments under new head, John Giannandrea, Google is confirming that machine learning and artificial intelligence will drive its future search experience.

February 18, 2016
Sharon Hurley Hall

8 Steps to Get Geo-Targeting Right to Improve Global Reach (International SEO Series, Part 2)

In part 1 of our International SEO series, we looked at the effect of search behavior, domain choice and web page organization on international SEO. In this article, we will look at the importance of geo-targeting.

June 10, 2015
Sharon Hurley Hall

How to Target International SEO to Improve Global Reach: Part 1

Do you speak the language of international search engine optimization (SEO)? With so many companies interacting with customers from around the globe, it's more important than ever to make your web pages visible no matter where visitors are coming from.

June 3, 2015
Sharon Hurley Hall

How Adept Used Technical SEO to Boost a Gift Retailer's Traffic and Revenue

Most people think search engine optimization (SEO) is all about keywords, but that's not even close to the whole story.