Megan Medeiros

Bidding on Brand Terms: 4 Reasons it's a Must for Your PPC Strategy

If you’re not bidding on brand terms, you could be making a huge mistake. Find out why brand keywords are a must to compete in the paid search market.

November 17, 2016
Josh Grashin

4 Ways eComm Marketers Can Optimize Holiday PPC Results

‘Tis the season…for online shopping! Here are 4 factors that will help you get the most out of your holiday PPC strategies.

November 3, 2016
Josh Grashin

3 Big Drivers of PPC Cost & How to Plan for Them Effectively

While competitive, PPC can be a profitable channel. Here’s what influences click costs, and how to plan a profitable strategy accordingly.

August 17, 2016
Josh Grashin

How to Know if Your PPC Program is Working – an Attribution Primer

PPC success hinges on more than a linear click to conversion ratio. In today’s world, it’s learning how to align PPC clicks in a holistic attribution model.

July 12, 2016
Brad Koch

How the Removal of Right Hand Ads is Affecting Paid Search

One month ago, Google announced that they were removing right hand column ads within desktop search results. How has that decision affected pay-per-click advertising? One of our PPC analysts, Brad Koch, shares what he's seeing in the numbers.

April 4, 2016
Paul Woodhouse

Google Removes Right Hand Column Paid Ads. Here's What You Need To Know.

Google is changing up the paid search layout on SERPs pages. Here's exactly what's changing and how it will affect paid search campaigns and organic SEO performance.

February 29, 2016
Sara Kear

Six Tips For Boosting Landing Page Conversion Rates

In a perfect world, every stranger to visit your website would become a lead, and every lead would become a satisfied, paying customer. Unfortunately, the world isn't perfect and while it may not be possible to covert 100% of visitors, it is possible to improve your conversion rate by optimizing landing pages.

October 8, 2014
Dan Brackett

How Surprising Facts Come Together To Shape Smart Pay Per Click Strategies [INSIGHT]

Shaping a sound PPC stragtegy isn't always straightforward. Here is what goes into building a solid pay per click approach.

Sara Kear

How to Quickly Create an AdWords Campaign Using Microsoft Excel and AdWords Editor [A Tutorial]

While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns. Here is what we recommend:

May 19, 2014
Adept

Paid Search. If you haven't tried it for your business... ummm?

I talked to a woman yesterday who is starting a "pet sitting” business. She has very little money to invest and is only interested in targeting people within 10 miles of her house (with gas prices she would have to charge too much to go any further). 

April 8, 2014