‘Tis the season…for online shopping! Here are 4 factors that will help you get the most out of your holiday PPC strategies.
While competitive, PPC can be a profitable channel. Here’s what influences click costs, and how to plan a profitable strategy accordingly.
PPC success hinges on more than a linear click to conversion ratio. In today’s world, it’s learning how to align PPC clicks in a holistic attribution model.
One month ago, Google announced that they were removing right hand column ads within desktop search results. How has that decision affected pay-per-click advertising? One of our PPC analysts, Brad Koch, shares what he's seeing in the numbers.
In a perfect world, every stranger to visit your website would become a lead, and every lead would become a satisfied, paying customer. Unfortunately, the world isn't perfect and while it may not be possible to covert 100% of visitors, it is possible to improve your conversion rate by optimizing landing pages.
Shaping a sound PPC stragtegy isn't always straightforward. Here is what goes into building a solid pay per click approach.
While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns. Here is what we recommend:
I talked to a woman yesterday who is starting a "pet sitting” business. She has very little money to invest and is only interested in targeting people within 10 miles of her house (with gas prices she would have to charge too much to go any further).