Gail Sech

Key Questions to Ask When Talking to an Agency’s New Business References

Getting access to an agency’s references is an important step. But, how do you move beyond the recommendation to learn what it’s actually like to work with the agency? Here are 8 questions you should ask.

Jake Kaufman

Why Many Inbound Marketing Efforts Fail—And What it Really Takes to Be Successful

Two thirds of B2B marketers say content is fuel across all channels. Yet, are most businesses creating content that attracts new business and delivers positive ROI? Odds are no. Here’s why—and what to do about it.

Jake Kaufman

The Future of B2B Marketing: How to Strategically Attract & Engage Leads in a Self-Service Customer Journey

What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world? Two things: understanding today’s buyer, and surfacing the right content at the right time with the right call to action. Here’s how to do just that. 

Justin Spring

Overcoming the Top Two Barriers to Better B2B Marketing

80% of B2B marketers rated their marketing efforts as only slightly or somewhat effective. The two biggest things holding them back? Lack of resources and inadequate data. Here's how to overcome the two biggest barriers to effective B2B marketing.

Jake Kaufman

4 Questions to Ask Before Writing that Next Blog Post

Blogging is about quality, not quantity. And you, the business leader, are more qualified than anyone else to create the meaningful content that will drive leads for your business. Here are 4 questions to help you get started.

Jake Kaufman

Leveraging Thoughtfulness to Inspire, Win Customers, and Build Loyalty

Marketing, as we used to know it, is on life support. Here’s how thoughtfulness will become the new marketing—and why it matters to you right now.

Justin Spring

2 Signs Your B2B Marketing Suffers from The More Traffic Fallacy and What to Do About It

The focus on getting more traffic without taking the proper actions to capitalize on that traffic will almost never be the solution for B2B marketing success.  We call this thinking the “More Traffic Fallacy.”