Are rankings really worth chasing in today’s personalized search experience? Here’s my take on some pretty shoddy, albeit too common, SEO advice.
Today, data is more important than ever—especially in the marketing world. Many applications will allow you to collect data, but when it comes to interpreting, there may be some roadblocks. We explored Google’s new Data Studio to see what it has to offer in terms of understanding consumer behavior.
Were Britons really googling, "What is the EU" after they voted on the referendum? Here's how a misuse of search data and a misunderstanding of search intent formed a perfect media storm.
With the introduction of RankBrain, Google rolled out an algorithm that teaches itself how to search. By combining both search and A.I. research departments under new head, John Giannandrea, Google is confirming that machine learning and artificial intelligence will drive its future search experience.
Welcome to the so-called Mobilegeddon. Last week, Google released a substantial new mobile-focused ranking algorithm that will give an edge to mobile-friendly pages in Google’s mobile search results. Here are the key takeaways:
If you're not using Google's Universal Analytics (UA) on your site yet, you soon will be. The successor to Google's old Analytics tool (which we'll call historic GA), UA was launched in late 2012 and released to public beta in 2013. But making the switch hasn't been plain sailing for everyone.
Google recently announced an important change coming to Adwords in late September – the removal of the exact match option for search queries.