David Boroi

Is Google Optimize the Best New Solution to Website Testing?

At Adept, we believe design choices should be based on actual performance and user behavior, not gut instinct. We recently tested out Google Optimize, and here’s what we thought.

Paul Woodhouse

OK, Google Home is Quite Awful

Google Home was supposed to be the smart speaker & personal assistant to end all others. But did it fall flat? Find out why with our review.

December 2, 2016
Justin Spring

The Panera Guy Lesson: Why Rankings are Irrelevant to SEO in 2016

Are rankings really worth chasing in today’s personalized search experience? Here’s my take on some pretty shoddy, albeit too common, SEO advice.

August 24, 2016
Sara Kear

Is Data Studio by Google the Best Free Data Visualization Product?

Today, data is more important than ever—especially in the marketing world. Many applications will allow you to collect data, but when it comes to interpreting, there may be some roadblocks. We explored Google’s new Data Studio to see what it has to offer in terms of understanding consumer behavior.

July 22, 2016
Paul Woodhouse

Brexit, Google Trends, and the Media Misuse of Search Data

Were Britons really googling, "What is the EU" after they voted on the referendum? Here's how a misuse of search data and a misunderstanding of search intent formed a perfect media storm. 

June 30, 2016
Paul Woodhouse

Google Removes Right Hand Column Paid Ads. Here's What You Need To Know.

Google is changing up the paid search layout on SERPs pages. Here's exactly what's changing and how it will affect paid search campaigns and organic SEO performance.

February 29, 2016
Paul Woodhouse

Welcome to the New Search: Let Google Google That For You

With the introduction of RankBrain, Google rolled out an algorithm that teaches itself how to search. By combining both search and A.I. research departments under new head, John Giannandrea, Google is confirming that machine learning and artificial intelligence will drive its future search experience.

February 18, 2016
Jake Kaufman

What Every Business Needs To Know About Google's Mobile-Friendly Update

Welcome to the so-called Mobilegeddon. Last week, Google released a substantial new mobile-focused ranking algorithm that will give an edge to mobile-friendly pages in Google’s mobile search results. Here are the key takeaways:

April 28, 2015
Sharon Hurley Hall

Troubleshooting Universal Analytics

If you're not using Google's Universal Analytics (UA) on your site yet, you soon will be. The successor to Google's old Analytics tool (which we'll call historic GA), UA was launched in late 2012 and released to public beta in 2013. But making the switch hasn't been plain sailing for everyone.

December 10, 2014
Dan Brackett

EXACT MATCH IN ADWORDS IS GOING AWAY - BUT WAS IT EVER REALLY THERE?

Google recently announced an important change coming to Adwords in late September – the removal of the exact match option for search queries.

August 28, 2014