Last year, for the first time ever, more people shopped online on Black Friday than in stores. Take advantage with a smart segmentation and content strategy.
Preparing for the holiday season as an eComm or retail marketer is grueling. Follow these tips to hone in your holiday segmentation strategies.
Ecommerce planning for the holiday season is incredibly involved and can quickly become overwhelming. Some may wonder whether their efforts are truly worth it in the long run. We designed this infographic to help you visualize just how effective email marketing can be for your business this holiday.
Holiday email is about much more than sending a few promotions and offers for Black Friday and Cyber Monday. Here’s how to get the most out of your list this holiday shopping season.
Recently, we set out on a venture to analyze, evaluate and select the best advanced email platform for our middle market e-Commerce clients. We wanted a platform that would allow us to fully personalize the content of emails and drive more intelligent segmentation. Here are the pro's and con's of each of the top 6 platforms, and our final recommendation.
This weeks' Marketing Sherpa chart reminds of the importance that email plays in building customer loyalty and retention.