Jake Kaufman

3 Examples of Really Bad Content Marketing (and How to Avoid Repeating These Mistakes)

In today's world where content is king, how do you make yours stand out so the rest is noise? Here are three instances where content marketing didn't hit the mark, and how to avoid making the same mistakes. 

Jake Kaufman

11 Conversion-Focused Emails Every Retailer Should Send This Holiday

Last year, for the first time ever, more people shopped online on Black Friday than in stores. Take advantage with a smart segmentation and content strategy.

Anna Crabill

What You Need to Know About iOS 10 Email Changes

Apple’s latest update, iOS 10, introduced big changes to its Mail app that could impact your email marketing strategy. Here’s what to know—and what to do.

Jake Kaufman

5 Segmentation Strategies Retailers Should Test This Holiday

Preparing for the holiday season as an eComm or retail marketer is grueling. Follow these tips to hone in your holiday segmentation strategies.

Marisa Catalino

15 Stats that Prove Email Can Increase Your Holiday Revenue [Infographic]

Ecommerce planning for the holiday season is incredibly involved and can quickly become overwhelming. Some may wonder whether their efforts are truly worth it in the long run. We designed this infographic to help you visualize just how effective email marketing can be for your business this holiday.

September 13, 2016
Danielle Walton

eComm, Email, & Holiday: How to Get More Out of Your List this Holiday Season

Holiday email is about much more than sending a few promotions and offers for Black Friday and Cyber Monday. Here’s how to get the most out of your list this holiday shopping season.

Danielle Walton

Comparing 6 Top Advanced Email Platforms for Mid Market e-Commerce Marketing

Recently, we set out on a venture to analyze, evaluate and select the best advanced email platform for our middle market e-Commerce clients. We wanted a platform that would allow us to fully personalize the content of emails and drive more intelligent segmentation. Here are the pro's and con's of each of the top 6 platforms, and our final recommendation.


Why Email Marketing is Important: Customer Loyalty

This weeks' Marketing Sherpa chart reminds of the importance that email plays in building customer loyalty and retention.