Danielle Walton

How to Hit Audacious Business Goals in 2017

Ready to tackle your business goals for 2017? Here are seven questions we ask ourselves during our annual goal-setting process.

Josh Grashin

4 Ways eComm Marketers Can Optimize Holiday PPC Results

‘Tis the season…for online shopping! Here are 4 factors that will help you get the most out of your holiday PPC strategies.

November 3, 2016
Danielle Walton

eComm, Email, & Holiday: How to Get More Out of Your List this Holiday Season

Holiday email is about much more than sending a few promotions and offers for Black Friday and Cyber Monday. Here’s how to get the most out of your list this holiday shopping season.

Sara Kear

Conversion Rate Optimization Increases Online Revenue By 73% For National E-Commerce Retailer

With rich data compiled from advanced testing methods, we helped our client improve their conversion rate and increase online revenue by 73%. Here are 5 key discoveries that led to big wins for our client. 

Danielle Walton

Comparing 6 Top Advanced Email Platforms for Mid Market e-Commerce Marketing

Recently, we set out on a venture to analyze, evaluate and select the best advanced email platform for our middle market e-Commerce clients. We wanted a platform that would allow us to fully personalize the content of emails and drive more intelligent segmentation. Here are the pro's and con's of each of the top 6 platforms, and our final recommendation.

Danielle Walton

10 Questions e-Commerce Marketers Must Ask Before Holiday 2016

Online retailers bring in well over $50 billion in sales during November and December. Here are the questions you should be asking now to position yourself to achieve record-breaking holiday performance.

October 29, 2015
Danielle Walton

The Ultimate List of E-Commerce Stats for Holiday 2016

Thinking through your 2016 holiday e-Commerce strategy? We’ve taken the liberty of pulling helpful, current digital holiday retail data into one source. Enjoy!

September 9, 2015
Sharon Hurley Hall

How Adept Doubled Revenue for an E-commerce Retailer with an Integrated Marketing Strategy

Integrated marketing isn't just a pretty phrase. It's a comprehensive strategy that can make a measurable difference to revenue and customer attention. See how it made all the difference for this eCommerce Retailer.

Danielle Walton

10 eCommerce Best Practices for Holiday Planning

Every year, holiday seems to somehow happen suddenly. eCommerce retailers, both small and large, often wait until the very last minute to plan their holiday marketing strategies. Why? Because they are busy doing a million other things throughout the year.

Sara Kear

How to Determine the Lifetime Value of your E-Commerce Customers [Tutorial]

Today’s marketing efforts must account for profitability. At the end of the day we need to make sure a customer’s value exceeds what we are spending to acquire that customer, which means - queue music from heaven - profitability.