In today's world where content is king, how do you make yours stand out so the rest is noise? Here are three instances where content marketing didn't hit the mark, and how to avoid making the same mistakes.
I am a gigantic fan of to-do lists. I love the enjoyment that comes with checking that box or drawing that line. Early in my career, I had an amazing manager who picked apart how I managed my to-do list. And rightfully so, because mine had some major shortcomings. Her productivity system became my system, and I’ve used it ever since.
The 2016 Content Marketing World Conference attracted over 4,000 marketers and more than 550 companies to Cleveland last week. The purpose: campaign for content marketing. The theme: Star Wars. The outcome: endless inspiration. Our Content Director Jake Kaufman discusses 24 takeaways he got from CMWorld 2016.
Working together to meet company goals can be difficult—especially when internal teams aren’t on the same page. In the new age of marketing, it takes more than just teams doing what they’re supposed to do—it takes alignment across the board—which may require documentation in the form of a Service Level Agreement.
Today's B2B buyer is radically different than the traditional linear buyer. As a result, B2B marketers are investing more in marketing budgets to win new business. How are your own efforts in line with the industry trends?
What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world? Two things: understanding today’s buyer, and surfacing the right content at the right time with the right call to action. Here’s how to do just that.
Marketing, as we used to know it, is on life support. Here’s how thoughtfulness will become the new marketing—and why it matters to you right now.