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Making Online Ads Suck Less in 8 Easy Steps - Advertising Age - DigitalNext

This article from Ad Age does a great job simplifying the process of banner ad optimization. 

This article from Ad Age does a great job simplifying the process of banner ad optimization. 

It also reminds us to never be satisfied with the performance of a display ad campaign. Creative plays a major role and it can always be better.

Making Online Ads Suck Less in 8 Easy Steps - Advertising Age - DigitalNext.

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