Jake Kaufman

3 Examples of Really Bad Content Marketing (and How to Avoid Repeating These Mistakes)

In today's world where content is king, how do you make yours stand out so the rest is noise? Here are three instances where content marketing didn't hit the mark, and how to avoid making the same mistakes. 

Jake Kaufman

5 Signs That Signal Your Content Will Become a Black Hole of Wasted Time

The key to successful content isn't creating more content, it's creating better content. Here are 5 reasons why your content might be failing—and advice on how to turn that around.

November 30, 2016
Jake Kaufman

How We Drove $23M in Proposals for a Niche Facility Engineering Firm

Moving to a persona-centric integrated marketing model, we’ve driven 67% more proposals – and a 157% increase in proposal value – to our clients in an extremely niche B2B space. Here’s how we did it.

November 8, 2016
Jake Kaufman

How to Win the New and Next Generation of B2B Buyers

Is traditional B2B marketing dead? What does it take to drive leads and opportunities today? And, yes, we’re going to talk about millennials.

Jake Kaufman

11 Conversion-Focused Emails Every Retailer Should Send This Holiday

Last year, for the first time ever, more people shopped online on Black Friday than in stores. Take advantage with a smart segmentation and content strategy.

Jake Kaufman

5 Segmentation Strategies Retailers Should Test This Holiday

Preparing for the holiday season as an eComm or retail marketer is grueling. Follow these tips to hone in your holiday segmentation strategies.

Jake Kaufman

24 Takeaways from Content Marketing World 2016 You Should Care About

The 2016 Content Marketing World Conference attracted over 4,000 marketers and more than 550 companies to Cleveland last week. The purpose: campaign for content marketing. The theme: Star Wars. The outcome: endless inspiration. Our Content Director Jake Kaufman discusses 24 takeaways he got from CMWorld 2016.

Jake Kaufman

47 Compelling Stats that Prove the Evolution of B2B Marketing

Today's B2B buyer is radically different than the traditional linear buyer. As a result, B2B marketers are investing more in marketing budgets to win new business. How are your own efforts in line with the industry trends?

Jake Kaufman

Why Many Inbound Marketing Efforts Fail—And What it Really Takes to Be Successful

Two thirds of B2B marketers say content is fuel across all channels. Yet, are most businesses creating content that attracts new business and delivers positive ROI? Odds are no. Here’s why—and what to do about it.

Jake Kaufman

The Future of B2B Marketing: How to Strategically Attract & Engage Leads in a Self-Service Customer Journey

What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world? Two things: understanding today’s buyer, and surfacing the right content at the right time with the right call to action. Here’s how to do just that.