The key to successful content isn't creating more content, it's creating better content. Here are 5 reasons why your content might be failing—and advice on how to turn that around.
Moving to a persona-centric integrated marketing model, we’ve driven 67% more proposals – and a 157% increase in proposal value – to our clients in an extremely niche B2B space. Here’s how we did it.
Is traditional B2B marketing dead? What does it take to drive leads and opportunities today? And, yes, we’re going to talk about millennials.
Last year, for the first time ever, more people shopped online on Black Friday than in stores. Take advantage with a smart segmentation and content strategy.
Preparing for the holiday season as an eComm or retail marketer is grueling. Follow these tips to hone in your holiday segmentation strategies.
The 2016 Content Marketing World Conference attracted over 4,000 marketers and more than 550 companies to Cleveland last week. The purpose: campaign for content marketing. The theme: Star Wars. The outcome: endless inspiration. Our Content Director Jake Kaufman discusses 24 takeaways he got from CMWorld 2016.
Today's B2B buyer is radically different than the traditional linear buyer. As a result, B2B marketers are investing more in marketing budgets to win new business. How are your own efforts in line with the industry trends?
Two thirds of B2B marketers say content is fuel across all channels. Yet, are most businesses creating content that attracts new business and delivers positive ROI? Odds are no. Here’s why—and what to do about it.
What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world? Two things: understanding today’s buyer, and surfacing the right content at the right time with the right call to action. Here’s how to do just that.