David Boroi

Is Google Optimize the Best New Solution to Website Testing?

At Adept, we believe design choices should be based on actual performance and user behavior, not gut instinct. We recently tested out Google Optimize, and here’s what we thought.

David Boroi

Are You Monitoring These 4 KPIs in Your A/B Testing Program?

A/B testing is an excellent way to uncover valuable performance insights – but are you monitoring these crucial KPIs? Find out what to observe here.

November 1, 2016