Danielle Walton

Is Inconsistent Follow-up Killing Your ROI?

Wondering why your company’s ROI isn’t soaring? It could be your approach to following up on obvious sales leads. Learn how to do better here.

Danielle Walton

How to Hit Audacious Business Goals in 2017

Ready to tackle your business goals for 2017? Here are seven questions we ask ourselves during our annual goal-setting process.

Danielle Walton

The Best Productivity Apps on the Market

I am a gigantic fan of to-do lists. I love the enjoyment that comes with checking that box or drawing that line. Early in my career, I had an amazing manager who picked apart how I managed my to-do list. And rightfully so, because mine had some major shortcomings. Her productivity system became my system, and I’ve used it ever since.

Danielle Walton

eComm, Email, & Holiday: How to Get More Out of Your List this Holiday Season

Holiday email is about much more than sending a few promotions and offers for Black Friday and Cyber Monday. Here’s how to get the most out of your list this holiday shopping season.

Danielle Walton

What Being a Zenefits Customer Taught Us About Agency Sales & Execution

In the past several months, Zenefits has been disrupted by legal action, layoffs, and unsettling changes. With the most recent announcement of a second round of massive layoffs, people are questioning their future even more. As a previous customer of Zenefits, our cofounder Danielle Walton takes a deeper look into what we’ve learned from their self-disruption.

Danielle Walton

What is the Real Benchmark for Conversion Rates?

In the world of digital marketing, arguably no metric is more important than conversion rates. What is the most accurate benchmark for conversion rates across e-commerce and lead gen sites? We've researched the data to find the right benchmark for the clients we service. 

April 14, 2016
Danielle Walton

Comparing 6 Top Advanced Email Platforms for Mid Market e-Commerce Marketing

Recently, we set out on a venture to analyze, evaluate and select the best advanced email platform for our middle market e-Commerce clients. We wanted a platform that would allow us to fully personalize the content of emails and drive more intelligent segmentation. Here are the pro's and con's of each of the top 6 platforms, and our final recommendation.

Danielle Walton

10 Questions e-Commerce Marketers Must Ask Before Holiday 2016

Online retailers bring in well over $50 billion in sales during November and December. Here are the questions you should be asking now to position yourself to achieve record-breaking holiday performance.

October 29, 2015
Danielle Walton

The Ultimate List of E-Commerce Stats for Holiday 2016

Thinking through your 2016 holiday e-Commerce strategy? We’ve taken the liberty of pulling helpful, current digital holiday retail data into one source. Enjoy!

September 9, 2015
Danielle Walton

10 eCommerce Best Practices for Holiday Planning

Every year, holiday seems to somehow happen suddenly. eCommerce retailers, both small and large, often wait until the very last minute to plan their holiday marketing strategies. Why? Because they are busy doing a million other things throughout the year.