Reid Bandremer

How to Use Google Analytics Alerts as an SEO Monitoring Tool

Find out how setting up Google Analytics alerts can help your team keep track of immediate action items, as well as save time analyzing metrics.

February 16, 2017
Gail Sech

Adept by the Numbers: 2016 Year in Review

We’ve gained clients and employees, launched a number of sites, threw some great social events, and sent lots and lots of emails. Join us as we take a look back at how 2016 went!

Jake Kaufman

3 Examples of Really Bad Content Marketing (and How to Avoid Repeating These Mistakes)

In today's world where content is king, how do you make yours stand out so the rest is noise? Here are three instances where content marketing didn't hit the mark, and how to avoid making the same mistakes. 

Katie Cunningham

How to Turn SEMrush & Google Analytics Data into Tables

Adept’s Excel Nerd takes on the challenge of creating useful pivot tables from Google Analytics and SEMrush data. Learn how to do the same with this step-by-step guide.

David Boroi

Is Google Optimize the Best New Solution to Website Testing?

At Adept, we believe design choices should be based on actual performance and user behavior, not gut instinct. We recently tested out Google Optimize, and here’s what we thought.

Ben Gladwell

How Linting Produces Better Code

Writing code free of blunders is nearly impossible. How can a team manage a cumbersome programming language like JavaScript? Find out how we use static analysis to meet our goals at Adept.

Reid Bandremer

UX vs. SEO (is Not the Battle You Should be Fighting)

Traditionally, it’s been UX vs. SEO. But should you be aligning the two disciplines in your strategy? We cover reasons why good SEO is good UX here.

December 14, 2016
Paul Woodhouse

OK, Google Home is Quite Awful

Google Home was supposed to be the smart speaker & personal assistant to end all others. But did it fall flat? Find out why with our review.

December 2, 2016
Jake Kaufman

5 Signs That Signal Your Content Will Become a Black Hole of Wasted Time

The key to successful content isn't creating more content, it's creating better content. Here are 5 reasons why your content might be failing—and advice on how to turn that around.

November 30, 2016
Danielle Walton

How to Hit Audacious Business Goals in 2017

Ready to tackle your business goals for 2017? Here are seven questions we ask ourselves during our annual goal-setting process.

Megan Medeiros

Bidding on Brand Terms: 4 Reasons it's a Must for Your PPC Strategy

If you’re not bidding on brand terms, you could be making a huge mistake. Find out why brand keywords are a must to compete in the paid search market.

November 17, 2016
Jake Kaufman

How We Drove $23M in Proposals for a Niche Facility Engineering Firm

Moving to a persona-centric integrated marketing model, we’ve driven 67% more proposals – and a 157% increase in proposal value – to our clients in an extremely niche B2B space. Here’s how we did it.

November 8, 2016
Katie Cunningham

10 Excel Functions You Need to Know for Data Analysis

Adept’s resident Excel Nerd is back with her second post covering Excel implementation. Here are 10 must-know functions for data analysis, plus some additional tips & tricks.

November 7, 2016
Josh Grashin

4 Ways eComm Marketers Can Optimize Holiday PPC Results

‘Tis the season…for online shopping! Here are 4 factors that will help you get the most out of your holiday PPC strategies.

November 3, 2016
Mollie Wiener

Your Keynote Sucks: 7 Steps to Better Sales Decks

Follow these 7 tips to make an ideal impression and land the sale with a well thought out, carefully created keynote deck.

David Boroi

Are You Monitoring These 4 KPIs in Your A/B Testing Program?

A/B testing is an excellent way to uncover valuable performance insights – but are you monitoring these crucial KPIs? Find out what to observe here.

November 1, 2016
Jake Kaufman

How to Win the New and Next Generation of B2B Buyers

Is traditional B2B marketing dead? What does it take to drive leads and opportunities today? And, yes, we’re going to talk about millennials.

Jake Kaufman

11 Conversion-Focused Emails Every Retailer Should Send This Holiday

Last year, for the first time ever, more people shopped online on Black Friday than in stores. Take advantage with a smart segmentation and content strategy.

Anna Crabill

What You Need to Know About iOS 10 Email Changes

Apple’s latest update, iOS 10, introduced big changes to its Mail app that could impact your email marketing strategy. Here’s what to know—and what to do.

Jake Kaufman

5 Segmentation Strategies Retailers Should Test This Holiday

Preparing for the holiday season as an eComm or retail marketer is grueling. Follow these tips to hone in your holiday segmentation strategies.

Justin Spring

Millennial B2B Buyers are on the Rise—6 Ways to Adapt Your Strategy

Millennials are causing new challenges for B2B companies with traditional marketing and sales structures. Here’s how you can adapt.

Gail Sech

7 Simple Steps to Write a Winning B2B Proposal

For many—if not all—B2B businesses, business development can be a lengthy process consisting of numerous steps, from lead generation and initial contact to closing the sale and kicking off the project.

Marisa Forstyk

How to Reduce Spam Form Submissions Without CAPTCHA—and Why it Matters

Dealing with spam form submissions is time consuming and irritating—for everyone. We investigated different CAPTCHA strategies to understand how each influences conversion rates and determined the best approach.

October 3, 2016
Danielle Walton

The Best Productivity Apps on the Market

I am a gigantic fan of to-do lists. I love the enjoyment that comes with checking that box or drawing that line. Early in my career, I had an amazing manager who picked apart how I managed my to-do list. And rightfully so, because mine had some major shortcomings. Her productivity system became my system, and I’ve used it ever since.

Katie Cunningham

How to make Excel Spreadsheets Your Mom would be Proud of

Do you ever find yourself frustrated with Excel when creating spreadsheets? Do you wish you could customize data more quickly and efficiently? Our resident (self-proclaimed) Excel Nerd covers several simple ways to make your reports more exciting and impressive.

September 19, 2016
Jake Kaufman

24 Takeaways from Content Marketing World 2016 You Should Care About

The 2016 Content Marketing World Conference attracted over 4,000 marketers and more than 550 companies to Cleveland last week. The purpose: campaign for content marketing. The theme: Star Wars. The outcome: endless inspiration. Our Content Director Jake Kaufman discusses 24 takeaways he got from CMWorld 2016.

Marisa Catalino

15 Stats that Prove Email Can Increase Your Holiday Revenue [Infographic]

Ecommerce planning for the holiday season is incredibly involved and can quickly become overwhelming. Some may wonder whether their efforts are truly worth it in the long run. We designed this infographic to help you visualize just how effective email marketing can be for your business this holiday.

September 13, 2016
Danielle Walton

eComm, Email, & Holiday: How to Get More Out of Your List this Holiday Season

Holiday email is about much more than sending a few promotions and offers for Black Friday and Cyber Monday. Here’s how to get the most out of your list this holiday shopping season.

Marisa Catalino

21 Ways to Enhance Your LinkedIn Business Page

LinkedIn is the world’s largest professional social network. It has massive potential to help connect your business with prospective clients, partners, and future employees—if used correctly.

Justin Spring

The Panera Guy Lesson: Why Rankings are Irrelevant to SEO in 2016

Are rankings really worth chasing in today’s personalized search experience? Here’s my take on some pretty shoddy, albeit too common, SEO advice.

August 24, 2016
Dave Ringler

Staying Ahead of the Technology Curve with Adept's Code Challenge

Adept is dedicated to keeping our internal dev team up to date with the latest tools and technologies—the goal being to expand our knowledge, and support our projects and clients by staying as far ahead of the curve as possible.

Gail Sech

Our Reaction to Being Named to the Inc. 5000 & Fast 50—in GIFs

We got some big news this week. And we’re reacting in the best way we know how—well played GIFs.

August 17, 2016
Josh Grashin

3 Big Drivers of PPC Cost & How to Plan for Them Effectively

While competitive, PPC can be a profitable channel. Here’s what influences click costs, and how to plan a profitable strategy accordingly.

August 17, 2016
Danielle Walton

What Being a Zenefits Customer Taught Us About Agency Sales & Execution

In the past several months, Zenefits has been disrupted by legal action, layoffs, and unsettling changes. With the most recent announcement of a second round of massive layoffs, people are questioning their future even more. As a previous customer of Zenefits, our cofounder Danielle Walton takes a deeper look into what we’ve learned from their self-disruption.

Sara Kear

Is Data Studio by Google the Best Free Data Visualization Product?

Today, data is more important than ever—especially in the marketing world. Many applications will allow you to collect data, but when it comes to interpreting, there may be some roadblocks. We explored Google’s new Data Studio to see what it has to offer in terms of understanding consumer behavior.

July 22, 2016
Justin Spring

Why Marketing and Sales Teams Should Have Their Own Service Level Agreement (SLA)

Working together to meet company goals can be difficult—especially when internal teams aren’t on the same page. In the new age of marketing, it takes more than just teams doing what they’re supposed to do—it takes alignment across the board—which may require documentation in the form of a Service Level Agreement.

Mollie Wiener

PowerPoint vs. Keynote: Is There Any Real Difference?

In business communication, the presentation is huge. Decisions are made, proposals are won, and shifts in processes are created on the strength of thoughtful presentations. Here’s my look at two of today’s biggest presentation tools: Microsoft PowerPoint vs Apple Keynote.

Josh Grashin

How to Know if Your PPC Program is Working – an Attribution Primer

PPC success hinges on more than a linear click to conversion ratio. In today’s world, it’s learning how to align PPC clicks in a holistic attribution model.

July 12, 2016
Sara Kear

What it Really Takes to Create a Successful Conversion Optimization Process

Conversion optimization isn’t as simple as investing in a tool and running a bunch of tests. Here’s what it really takes to create a conversion optimization process that really works.

July 1, 2016
Paul Woodhouse

Brexit, Google Trends, and the Media Misuse of Search Data

Were Britons really googling, "What is the EU" after they voted on the referendum? Here's how a misuse of search data and a misunderstanding of search intent formed a perfect media storm. 

June 30, 2016
Jake Kaufman

47 Compelling Stats that Prove the Evolution of B2B Marketing

Today's B2B buyer is radically different than the traditional linear buyer. As a result, B2B marketers are investing more in marketing budgets to win new business. How are your own efforts in line with the industry trends?

Dave Ringler

10 Tools we rely on to Increase Productivity, Communication and Collaboration

From competitive research and tech platform evaluation, to proof of concepts and team communication, we’re always trying out new tools on our design and dev team. Check out 10 of our favorites at the moment.

Gail Sech

Key Questions to Ask When Talking to an Agency’s New Business References

Getting access to an agency’s references is an important step. But, how do you move beyond the recommendation to learn what it’s actually like to work with the agency? Here are 8 questions you should ask.

Jake Kaufman

Why Many Inbound Marketing Efforts Fail—And What it Really Takes to Be Successful

Two thirds of B2B marketers say content is fuel across all channels. Yet, are most businesses creating content that attracts new business and delivers positive ROI? Odds are no. Here’s why—and what to do about it.

Sara Kear

Conversion Rate Optimization Increases Online Revenue By 73% For National E-Commerce Retailer

With rich data compiled from advanced testing methods, we helped our client improve their conversion rate and increase online revenue by 73%. Here are 5 key discoveries that led to big wins for our client. 

Dave Ringler

Comparing 3 Top Project Management Platforms for Digital Projects

The three Project Management Platforms share many similarities—and a few differences. Which will work best for you? Here's what we love (and...not love) about Asana, Basecamp and Trello.

Jake Kaufman

The Future of B2B Marketing: How to Strategically Attract & Engage Leads in a Self-Service Customer Journey

What does it take for B2B marketers to be successful in today’s self-driven, buyer-in-control world? Two things: understanding today’s buyer, and surfacing the right content at the right time with the right call to action. Here’s how to do just that. 

Gail Sech

When Should You Ask For Current Client References?

Before choosing a new agency partner, savvy marketing professionals will often ask to speak with a current client of the prospective agency. This is proven to be helpful to both parties—but when is the right time to ask?

Jake Kaufman

Why it's Better to Be a Tour Guide Than a Salesman

Is your content connecting with your consumers? Are you struggling to gain digital market share despite blogging consistently and writing ebooks? The key to your marketing and your content may lay within your positioning—are you trying to sell, or are you adding value? Here's why it's better to be a tour guide than a salesman.

April 22, 2016
Justin Spring

Overcoming the Top Two Barriers to Better B2B Marketing

80% of B2B marketers rated their marketing efforts as only slightly or somewhat effective. The two biggest things holding them back? Lack of resources and inadequate data. Here's how to overcome the two biggest barriers to effective B2B marketing.

Danielle Walton

What is the Real Benchmark for Conversion Rates?

In the world of digital marketing, arguably no metric is more important than conversion rates. What is the most accurate benchmark for conversion rates across e-commerce and lead gen sites? We've researched the data to find the right benchmark for the clients we service. 

April 14, 2016
Dave Ringler

Data-Driven Documents and Cinemagraphs: What's on our Web & Interactive Team's Radar?

Our web team consistently vets new and upcoming trends to identify solutions that will help our clients evolve their web experiences and reach new customers. These are a couple ideas that we're currently kicking around amid the web and interactive team.

Brad Koch

How the Removal of Right Hand Ads is Affecting Paid Search

One month ago, Google announced that they were removing right hand column ads within desktop search results. How has that decision affected pay-per-click advertising? One of our PPC analysts, Brad Koch, shares what he's seeing in the numbers.

April 4, 2016
Gail Sech

How to Write an RFP and Hire the Wrong Digital Agency

The Request For Proposal (RFP) process requires a significant investment in time and internal resources. With so much on the line, you don't want to waste time hiring a marketing agency who's not fit to help you succeed. Here's how to craft an RFP that'll do just that you can avoid it.

Ben Gladwell

How to Set Up a Modern WordPress Project on Vagrant

Vagrant allows you to set up individual development environments for each of your projects, mimic your production environment, and keep your projects from interfering with each other. Here's how we set up our Wordpress projects in Vagrant.

Jake Kaufman

4 Questions to Ask Before Writing that Next Blog Post

Blogging is about quality, not quantity. And you, the business leader, are more qualified than anyone else to create the meaningful content that will drive leads for your business. Here are 4 questions to help you get started.

Danielle Walton

Comparing 6 Top Advanced Email Platforms for Mid Market e-Commerce Marketing

Recently, we set out on a venture to analyze, evaluate and select the best advanced email platform for our middle market e-Commerce clients. We wanted a platform that would allow us to fully personalize the content of emails and drive more intelligent segmentation. Here are the pro's and con's of each of the top 6 platforms, and our final recommendation.

Justin Hines

Thinking Outside The Responsive Design Box: Focus on Context Over Device

There’s good reason that so many businesses have decided to adopt a responsive, mobile first design strategy.

Jake Kaufman

Leveraging Thoughtfulness to Inspire, Win Customers, and Build Loyalty

Marketing, as we used to know it, is on life support. Here’s how thoughtfulness will become the new marketing—and why it matters to you right now.

Justin Spring

2 Signs Your B2B Marketing Suffers from The More Traffic Fallacy and What to Do About It

The focus on getting more traffic without taking the proper actions to capitalize on that traffic will almost never be the solution for B2B marketing success.  We call this thinking the “More Traffic Fallacy.” 

Dave Ringler

What Tom Cruise taught me about fixing Website Bugs

Communicating with your development team correctly is the first, middle and last step to effective troubleshooting of your site, application or project.

Gail Sech

5 Questions to Ask Before You Hire a New Agency

Working with an agency is more like a marriage than a date. Here are 5 questions to ask to determine the right relational fit for you.

Paul Woodhouse

Google Removes Right Hand Column Paid Ads. Here's What You Need To Know.

Google is changing up the paid search layout on SERPs pages. Here's exactly what's changing and how it will affect paid search campaigns and organic SEO performance.

February 29, 2016
Paul Woodhouse

Welcome to the New Search: Let Google Google That For You

With the introduction of RankBrain, Google rolled out an algorithm that teaches itself how to search. By combining both search and A.I. research departments under new head, John Giannandrea, Google is confirming that machine learning and artificial intelligence will drive its future search experience.

February 18, 2016
Ben Gladwell

How Developers Can Improve Our Craft By Listening To Non-Technical People

Developers are notoriously stubborn. Why do we struggle to take advice from non-technical people? Can listening prod us to sharpen our skills and deliver superior experience? I think so. 

Justin Hines

10 Reasons WordPress is a Top CMS

Discover what makes WordPress a superior choice for nearly every business looking for a secure, flexible Content Management System. 

Justin Hines

WordPress and Security: 5 Questions Answered

Security is a common issue for website owners considering using WordPress. While the software has faced its share of security issues over the years (every website platform does), developers are constantly making the software better in every way - especially when it comes to security.

Sara Kear

The Ultimate List of Conversion Rate Optimization And A/B Testing Statistics

We’ve pulled proven data from leading industry reports, credible conversion sources, and CRO thought leaders to compile a comprehensive list of conversion optimization stats in 2015. See how your conversion strategies add up!

December 7, 2015
Sara Kear

4 Big Myths About Conversion Rate Optimization

When we talk about the potential of CRO in our circles, we typically find that there are lots of misconceptions about conversion rate optimization. We’re here to set the record straight.

November 5, 2015
Sara Kear

10 Questions to Ask About Your Conversion Process

The majority of visitors who come to your site are not ready to buy, and friction in your conversion process may be costing you business. Ask these questions to help your visitors take the next step toward becoming a customer.

October 30, 2015
Danielle Walton

10 Questions e-Commerce Marketers Must Ask Before Holiday 2016

Online retailers bring in well over $50 billion in sales during November and December. Here are the questions you should be asking now to position yourself to achieve record-breaking holiday performance.

October 29, 2015
Danielle Walton

The Ultimate List of E-Commerce Stats for Holiday 2016

Thinking through your 2016 holiday e-Commerce strategy? We’ve taken the liberty of pulling helpful, current digital holiday retail data into one source. Enjoy!

September 9, 2015
Sharon Hurley Hall

8 Steps to Get Geo-Targeting Right to Improve Global Reach (International SEO Series, Part 2)

In part 1 of our International SEO series, we looked at the effect of search behavior, domain choice and web page organization on international SEO. In this article, we will look at the importance of geo-targeting.

June 10, 2015
Sharon Hurley Hall

How to Target International SEO to Improve Global Reach: Part 1

Do you speak the language of international search engine optimization (SEO)? With so many companies interacting with customers from around the globe, it's more important than ever to make your web pages visible no matter where visitors are coming from.

June 3, 2015
Jake Kaufman

What Every Business Needs To Know About Google's Mobile-Friendly Update

Welcome to the so-called Mobilegeddon. Last week, Google released a substantial new mobile-focused ranking algorithm that will give an edge to mobile-friendly pages in Google’s mobile search results. Here are the key takeaways:

April 28, 2015
Sharon Hurley Hall

How Adept Used Technical SEO to Boost a Gift Retailer's Traffic and Revenue

Most people think search engine optimization (SEO) is all about keywords, but that's not even close to the whole story.

Sharon Hurley Hall

How Conversion Rate Optimization Drove a 470% Boost in Conversion Rate for an Online Jewelry Retailer

Here's one example of Adept’s truly strategic approach when tackling conversion rate optimization (CRO) for an online jewelry retailer who had recently launched a brand-new website. 

Sharon Hurley Hall

How Adept Used Digital Marketing to Drive Offline Leads for a Flooring Company

Can digital marketing make a difference for a company built around closing leads offline? It certainly can!

Sharon Hurley Hall

How Adept Landed $6M in Leads for an Engineering Consulting Firm

"Nobody is using the internet to look for business in our industry." It's something Adept hears a lot, especially in specialized business to business (B2B) micro-niches. But often that isn't entirely true.

Justin Spring

Discovering Exponential Results Through Integrated Marketing

If you’re a farmer, a silo is a good thing. But in marketing, it’s a four-letter word (the bad kind).

Sharon Hurley Hall

How Adept Doubled Revenue for an E-commerce Retailer with an Integrated Marketing Strategy

Integrated marketing isn't just a pretty phrase. It's a comprehensive strategy that can make a measurable difference to revenue and customer attention. See how it made all the difference for this eCommerce Retailer.

Jake Kaufman

Behind the Success: The Small Business Story of Davenport Aviation

There isn’t any doubt that João and Leah Simões, Co-Founders of Davenport Aviation, are a bona fide power team. In truth, their road to success wasn’t an easy one to take. Nor was it the most obvious. But in always seeing the forest through the trees, João and Leah trail-blazed a path worth noting – and worth emulating.

January 14, 2015
Jake Kaufman

Is Guest Blogging Really Dead?

To guest blog, or not to guest blog? That seems to be the question. Allow us to shed some light on the subject.

Sharon Hurley Hall

New Patient Acquisition and the ROI of Digital Marketing for Dentists

What's the return on investment (ROI) of digital marketing? It's something every business wants to know. Here we help you to understand what goes into this calculation.

Sharon Hurley Hall

Troubleshooting Universal Analytics

If you're not using Google's Universal Analytics (UA) on your site yet, you soon will be. The successor to Google's old Analytics tool (which we'll call historic GA), UA was launched in late 2012 and released to public beta in 2013. But making the switch hasn't been plain sailing for everyone.

December 10, 2014
Megan Medeiros

How Facebook's Latest Newsfeed Update Will Affect Your Social Strategy

Facebook is rolling out a new algorithm update to the newsfeed that will likely affect the content your business shares and promotes - and they are doing it soon.

Jake Kaufman

Meet the Winner of the Adept 20K Website Giveaway!

The Adept Website Giveaway has been such an amazing experience for us. As expected, we were highly impressed by the quality of small businesses in our backyard.

November 28, 2014
Sharon Hurley Hall

How Adept Helped a Non-Profit Raise $31,000 in 10 Hours - 7 Steps To Creating an Inspiring Landing Page

Can using best practices for landing page design make a real difference to conversions? You bet it can! That's how Adept helped one non-profit exceed its donation target for a key fundraising campaign in less than 24 hours.

November 6, 2014
Jake Kaufman

How To Create Content That Supports The Buying Cycle

Anyone working in content marketing will be familiar with the buying cycle (or sales funnel) and understand the importance of creating content accordingly. However, at times it can be difficult to know exactly what type of content to write that will best encourage leads to pass to the next stage in the buying cycle.

October 28, 2014
Justin Spring

How To Use 3rd Party References to Boost Website Conversion Rates

In today's Internet-centric world, it's becoming increasingly common for business websites to act as the first point of contact for prospective customers. This is just one reason to ensure your site is optimized for conversions. 

Sara Kear

Six Tips For Boosting Landing Page Conversion Rates

In a perfect world, every stranger to visit your website would become a lead, and every lead would become a satisfied, paying customer. Unfortunately, the world isn't perfect and while it may not be possible to covert 100% of visitors, it is possible to improve your conversion rate by optimizing landing pages.

October 8, 2014
Justin Spring

6 Quick SEO Tips For Wordpress Sites

WordPress is one of the most popular content management systems in the world - and for good reason. In fact, it's the system we rely on to support our own website, so we decided to share some of the most important things you can do in Wordpress to support your SEO efforts. 

October 3, 2014
Jake Kaufman

Why We Are Giving Away A $20,000 Website To A Small Business

You might have heard by now that we are giving away a website worth $20,000 to a small business in Central Ohio.

September 12, 2014
Danielle Walton

10 eCommerce Best Practices for Holiday Planning

Every year, holiday seems to somehow happen suddenly. eCommerce retailers, both small and large, often wait until the very last minute to plan their holiday marketing strategies. Why? Because they are busy doing a million other things throughout the year.

Danielle Walton

How The Right Website Drastically Impacts Your Small Business

You know that you need a great website. But as a small business, you can’t necessarily afford to buy a fancy website like the ones the “big guys” have – nor do you want to settle for some fly-by-night, good-enough website to represent your business.

Dan Brackett


Google recently announced an important change coming to Adwords in late September – the removal of the exact match option for search queries.

August 28, 2014
Jake Kaufman


Adept was recently recognized by Columbus Business First as one of the top advertising agencies in Central Ohio!

August 13, 2014
Sara Kear

How to Determine the Lifetime Value of your E-Commerce Customers [Tutorial]

Today’s marketing efforts must account for profitability. At the end of the day we need to make sure a customer’s value exceeds what we are spending to acquire that customer, which means - queue music from heaven - profitability.

Dan Brackett

How Surprising Facts Come Together To Shape Smart Pay Per Click Strategies [INSIGHT]

Shaping a sound PPC stragtegy isn't always straightforward. Here is what goes into building a solid pay per click approach.

Sara Kear

How to Quickly Create an AdWords Campaign Using Microsoft Excel and AdWords Editor [A Tutorial]

While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns. Here is what we recommend:

May 19, 2014

Paid Search. If you haven't tried it for your business... ummm?

I talked to a woman yesterday who is starting a "pet sitting” business. She has very little money to invest and is only interested in targeting people within 10 miles of her house (with gas prices she would have to charge too much to go any further). 

April 8, 2014
Sara Kear

4 Defining Phases That Make or Break a Pay Per Click Ad

The effectiveness of a Pay Per Click campaign hinges on its ability to reach and inspire your prospective buyer. Here are the 4 most crucial stategies to consider.

March 31, 2014
Jake Kaufman

4 Essential Components to Dominate Local SEO

What if I told you that the world wide web is most engaging when it's extremely local? With research indicating that 97% of consumers searching for local businesses on-line, optimizing for these searches is an undeniably necessary element to your on-line marketing strategy. 

March 17, 2014
Sara Kear

The 5 Necessary Elements of a Perfect PPC Landing Page

A finely-tuned paid campaign has two strong anchor points: the ad itself, and a corresponding landing page. In turn, the landing page needs 5 necessary components to be successful. Allow us to tell you!

February 14, 2014

Magento Developers: Add a Custom Field to the Category Admin Page

The ability to tailor a Magento installation to a specific business' needs can be critical for SEO performance. This is specifically true when it comes to title tags, header text and content on product and category pages. 

Jake Kaufman

2013, Our Coffee-Addictions, and Internet Marketing Results

Wait, 2013 is over? Wow...what a rush! We recently pulled together some key performance numbers across the board. 

Justin Spring

Internet Marketing Lessons from the Sixties? You Betcha.

In 1962, Time Magazine referred to him as “the most sought-after wizard in today’s advertising industry." He was frequently referred to as “the father of advertising.” Fortune Magazine once called a sales manual he authored “the finest sales instruction manual ever written.” And it all started when he was selling kitchen stoves door-to-door.

Jake Kaufman

The Top 5 Digital Marketing Trends For Businesses in 2014

Trends. Doesn’t that word convey a sense of skepticism and place you on the defensive? You don’t have time for trends and fads. You’ve got a business to lead, people to manage, and bottom lines to scour. But don’t worry – we’ve scoured the most reputable sources and mixed in our own expertise to determine the top 5 digital trends that will be extremely important to businesses of all sizes.

Jake Kaufman

4 Strategies To Hummingbird-Proof Your Website

Google’s Hummingbird update is currently affecting 90% (yes, you read that correctly) of all searches, and is considered the most comprehensive change to the search giant’s algorithm in the last 10 years. 

Jake Kaufman

3 Habits That Determine The Success of Content Marketing

Welcome to the wild world of content marketing. With 58% of B2B marketers admitting they'll increase their content budgets this year, there's going to be quite the influx of content. It's critical to be creative and unique; but it's crucial to be strategic.

October 8, 2013
Justin Spring

Goodbye Google Keywords. We'll Be Just Fine Without You.

Executing great SEO campaigns will be a nuanced, sophisticated effort moving forward. Here's how we will find (and optimize for) the keywords that matter in a world where keywords are hidden.

September 30, 2013
Jake Kaufman

Why Blogging Matters (And 7 Ways To Do It More Effectively)

The question in the search landscape is no longer "should I blog", but "how can I blog more effectively"?

September 23, 2013
Jake Kaufman

3 Great Ways To Measure the Value of Your Content Strategy

Content marketing is a remarkably promising growth strategy for your business. But, as with all elements of digital marketing, it should be tracked and measured to prove its’ value to your business. 

July 29, 2013
Danielle Walton

What Every Business Owner & Marketer Should Know About Search Marketing

Recently, I was asked by the Columbus Chamber of Commerce to conduct a webinar on the basics of search marketing. It is always exciting to be able to talk to business owners about the strategy of leveraging search marketing to find new customers and grow their business!

July 18, 2013
Gail Sech

How to Write an RFP for a Web Design Project

We've been on the side of responding to RFPs. We thought we'd take an opportunity to offer some help to those who may be feeling their way through the process of creating an RFP that helps discover the right digital agency for your project.

Jake Kaufman

Hey Columbus, Better Your SEO By Asking Better Questions

Columbus (Ohio) is the place that we call home, and we absolutely love it around here. It's a pretty dang inspiring place to live and work; a city that is wired, savvy, unique, and industrious. Our work has given us the opportunity to work alongside of some of the best and most innovative minds in the city, and we are a bit addicted to the entrepreneurial heartbeat coursing through Columbus. But we’ve come to notice something alarming:

May 10, 2013
Jake Kaufman

A Valuable Lesson From A QR Code

Chances are pretty high that you've scanned a QR code at some point this year. Chances are also pretty great that you were disappointed with the results of that scan.

Jake Kaufman

A Reminder For All You Social Media Junkies

Social media is a pretty attractive venue. You don’t have to pay a fee to get into the door, nor do you have to be invited to take the stage. The microphone is always on and always accessible. With a few billion people in the audience, all you have to do is walk up to the microphone and start talking. If you choose to grab the microphone, make sure that you aren't that guy.

Jake Kaufman

Entrepreneurs and Unicorns Don't Mix. (Here's Why)

Unicorns are everywhere. Learning to distinguish them from great ideas isn't always easy, but is necessary if you're going to navigate the risk of growing your business with confidence and success.

Justin Spring

The SEO Potential of Content Marketing

The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting voice gets the microphone. Content marketing (sometimes called "thought leadership") is the process which enables you to have a more interesting voice.

March 21, 2013
Jake Kaufman

It's Time We Talk

Yesterday we rolled out our new website. Today we are rolling out our new blog credo to let you know up front that you can expect some different things from us. 


Website Development Tip for Techies: Integrating Codeigniter and Wordpress

Wordpress is usually an excellent choice for a Content Management System (CMS) when we build our sites. The interface is comfortable and intuitive for our clients and the platform is remarkably flexible. However, there are circumstances when we need to build a customized application and Wordpress is not the right tool for the job.

Danielle Walton

Underestimated Value of Long Tail Keyword Traffic [Infographic]

Here's another solid infographic describing the less-known value of "long tail" keyword traffic. We've posted about this previously with a quick graph showing search trends but this graphic goes a bit more in-depth and utilizes additional research from SEOMoz.

January 21, 2013
Mike Wright

How Affiliate Marketing Works [Infographic]

Interested in starting or improving your affilate marketing program? We can help.


Be Wary of Coupon Affiliates Stealing Your Affiliate Marketing Commissions

6 ways you can prevent coupon affiliates from stealing your commission on sales

Mike Wright

Google+ Local Profile Creation and Management Best Practices

Are you trying to set up your Google+ Profile for your local business? Allow us to help!

Mike Wright

iOS6's New Apple Maps - What's The Big Fuss and How Does It Impact Local SEO?

Apple recently rolled out its new mobile operating system, iOS6, on new Apple mobile device products...iPhone5, iPad, and iPod Touch. 

September 28, 2012
Mike Wright

Google's Latest Algorithm Changes for June-July 2012

Hey everybody! After a short hiatus, I'm back to talk about the latest algorithm updates from Google. Last Friday, August 13th, Google released their algorithm changes report.

August 17, 2012
Mike Wright

Google's Launches New Knowledge Graph

Google makes so many changes to its search engine results pages (SERPs) and to its internal algorithm that it can be overwhelming! They are always trying out new ideas and concepts in order to improve search results for users. In this effort, they create many concepts that don't catch on but they also create many concepts that change the history of online search as we know it. 

May 23, 2012
Mike Wright

What is a #1 Google Rank Actually Worth?!

It is an important question within the SEO world..."What is a #1 Google rank worth, compared to the #2 spot or #3 spot?". 

May 10, 2012

Google Rolls Out New "Webspam Algorithm Update"

As any Internet search marketing professional is aware of, Google continues to make changes to their proprietary search results algorithm. This algorithm ultimately decides what results are presented when a user performs a specific search. 

April 26, 2012
Mike Wright

SEO Title Tags 101

Today, let's talk about SEO title tags. Many casual Internet users know what a website title tag is but for those who don't, here is a quick 101 class.

April 5, 2012
Mike Wright

SEO Link Building, the Adept Way

As discussed here before on the Adept blog, there are 2 main pieces of SEO - On-Site and Off-Site. 

March 29, 2012
Mike Wright

A Few SEO Concepts Explained through Infographics

In a recent SEO blog post, I referenced a few important SEO tasks to start with when optimizing a new website. One of those tasks is to upload an optimized robots.txt file to the root domain of the site. 

March 16, 2012
Mike Wright

The History of Search (Infographic)

Are you curious about how search marketing got it's start?

March 9, 2012
Mike Wright

Webmaster Tools - SEO "Low-Hanging Fruit"

A quick list of the SEO items that we consider to be "low-hanging fruit".

March 9, 2012

How Google Works (Infographic)

As I stated in a previous post, infographics are being used more and more for their easy-to-follow, visual representation of seemingly complex topics. 

March 2, 2012
Mike Wright

Using Social Media Profiles for SEO Value

Are you taking advantage of the SEO benefits of your social media profiles? Allow us to enlighten you!

Mike Wright

10 Important SEO Tips for Any Small Business

SEO can be a mysterious process to folks who are not involved with it on a daily basis. For people out there that aren't deeply involved in the optimization process, and maybe don't want to be, there is a desire to find out what the quickest and most efficient SEO updates are. Here are 10 items that will have the greatest impact on SEO rankings with the least amount of effort. 


The Infographic Craze

Most everyone can reference a creative infographic they've recently seen that made an impression on them. Whether it had to do with the trustworthiness of different facial hair or the price ranges of beer and hot dogs at Major League ballparks...there is a reason why these infographics leave deep impressions.

Mike Wright

Localized SEO Strategies

Search Engine Optimization may seem like a daunting task because of all the businesses out there fighting for top search engine ranking, but small local businesses can make a localized SEO strategy work to their advantage in gaining web exposure via Google’s continual focus on localized search results. Here's how:

Justin Spring

I'm Calling it Now: Google’s Impending Implosion

Revenue from Adwords made up 96% of Google’s total revenue in the first three quarters of 2011. As they continue to blitz every business publication with “free” Adwords credits, more and more businesses are giving it a try. However, the irony is that the more Google grows, the more likely they are to cause their own demise. 

January 22, 2012
Mike Wright

There Is A Reason Why SEO Works For Small Businesses

This is why Search Engine Optimization (SEO) is an extremely valuable channel for many small businesses.

January 20, 2012

Quick Tip on How to Monetize Your Site

I've had several people ask me how to make money from their website lately. They have sites that get a lot of traffic but aren't sure where to start converting that traffic to cold hard cash. 

Danielle Walton

In Depth w/Adept: Make sure your business is on the map – accurately – with Google Places

According to Google, 97 percent of consumers search for local businesses online. Let that sink in for a minute. Essentially, what Google is saying is that nearly all of your customers are searching for you online at some point. It’s a significant data point that should grab the attention of anyone running marketing or tasked with growing a business.

Danielle Walton

Adept's Approach To Dental Practice Marketing

In the April issue of Compendium magazine, Danielle Walton of Adept Marketing helps dental professionals take the guesswork out of marketing their practice by presenting a clear case on why investing in their website and online marketing initiatives trumps social media engagement when generating new patients.

Danielle Walton

Worthington, Ohio Dentist Receives 14 New Patient Leads Within 1 Month!

How does a dental office consistently bring in enough new patient leads each month to sustain its practice?

Danielle Walton

Columbus, Ohio Dentist Increases New Patient Leads Substantially!

How does a dental office triple its new patient lead count?


3 Google Changes That Could Reward or Punish You

The other way to interpret this headline might be – Three Google changes that will punish those who fail to embrace change. Sounds a bit harsh, but the reality is that search and being “found” online is all about relevance. If you can’t be found online quickly, your relevance is going to be severely diminished.

June 2, 2011

Stop Selling Your Products. There is an Easier Way to Make Money.

Every business has two options for marketing their products and services. Learn more about them here.

Danielle Walton

Zen Windows Website Design Case Study

How does a small business triple their number of prospective customers without lifting a finger?


Adept Marketing Is One Of A Few ‘Google Adwords Certified Companies’ In Ohio

We are very excited to announce our recent certifications. Read full details below!

October 4, 2010

Pet Palace Gets 800% Lift in Traffic

How does a pet boarding facility grow its client base with minimal advertising investment?


New Site Helps Apartments Reach 100% Occupancy

How does a real estate company increase occupancy and rents for apartments in a challenging economy?


Phoenix Increases Visitor Value 110%

How does a newer brand engage consumers in an established market?


Local SEO For Retail Store Makes Huge Impact

How does a local retail business attract new customers without spending thousands of dollars in traditional advertising?

July 23, 2010

JackThreads' Explosive Growth With Paid Search

How does a high-potential start-up reach millions of people while ensuring every dollar spent generates a positive ROI?


How To Be The Best Internet Marketing Company in Columbus, Ohio

In order to be the best, you have to have an action plan. Here is how we approach digital marketing.


Four Things You Should Consider When Selecting a Website Design Company in Columbus, Ohio

There are plenty of reasons, even in today’s business climate, to seek out web design firms that specialize in designing unique sites for a variety of clients. 

Mike Wright

My "Columbus Marketing Company" SEO Case Study: #1 RESULT in JUST TWO WEEKS!

We decided to test our digital marketing approach with our own website. Here is what we discovered.


Adding the Newly Famous Facebook "Like" Button

Let us fill you in on all the excitement surrounding the new Facebook "like" button.


Making Online Ads Suck Less in 8 Easy Steps - Advertising Age - DigitalNext

This article from Ad Age does a great job simplifying the process of banner ad optimization. 


Social Media Pet Peeve: Businesses with Friend Profiles on Facebook

Are you guilty of having a Friend Profile page on Facebook, instead of a Business profile?


Why Email Marketing is Important: Customer Loyalty

This weeks' Marketing Sherpa chart reminds of the importance that email plays in building customer loyalty and retention. 


Facebook Ads Announces Conversion Tracking!

Before today, I have been impressed with the efficiency and demographic targeting of Facebook's advertising platform. The only frustration I was experiencing was not being able to track conversions within Facebook to have an instant view of my cost per acquisition.


How To Measure Your Social Media Success and Prove ROI

You are probably active on social media, but are you measuring your ROI and the success of your efforts?


Free Biz Idea: iPhone Remote Car Starter App

At Adept, we are always thinking of new ideas that would make life easier. The only problem is that we are marketing people, not engineers, programmers or scientists. So, we just post the ideas here and hope someone can make them a reality.


Trending Topics on Twitter: How does that happen?

Here is some insight on this phenomenon..


Database Marketing: Sounds intimidating but it doesn't have to be!

They say that 80% of your revenue comes from 20% of your customers. A loyal customer is estimated to be worth ten times the value of a one-time purchase! 


Online Display Ads: Environment Matters. Size Doesn't.

A recent article on Ad Age reminded us that when evaluating the performance of online display ads, the art, copy, size and position on the page aren't all that matter.